Post by account_disabled on Jan 18, 2024 5:03:35 GMT -5
We have finally opened the registration for Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials But will it be enough in 2023? Social media has huge search potential Social media platforms tend to be spaces that connect people around the world. Their rapid growth over the past decade has given them resources that serve as primary sources of information, inspiration, and motivation for many of us. Therefore, we should not be surprised by the discovery of the so-called social search (meaning, as the name suggests, the use of social media for search).
And while social media and SEO often go hand in Phone Number List hand , social search is a different beast altogether. search. TINT's report "The State of Social and UGC 2023" proposes an even more radical approach. According to this, most consumers use social networks as search platforms. Their research proves that almost 76% of consumers use social networks to discover new products and brands, while 69% have made a purchase thanks to social media search results.
This is how and what we use social search for( Source) Ok, and what about the platforms themselves? Search Engine Journal has shared some interesting statistics related to social search. For example, the number of daily searches using Facebook can exceed 2 billion. Two billion searches a day! Additionally, 2 out of 5 Gen Zs prefer to search through Instagram or TikTok over Google. Speaking of the younger generation, according to ePassport Photo's latest study, nearly 37% of Gen Z use social media often or very often to search for information. For comparison, among representatives of the X generation, this share is 27%, and among representatives of the "Baby Boom" generation - "only" 22%.
And while social media and SEO often go hand in Phone Number List hand , social search is a different beast altogether. search. TINT's report "The State of Social and UGC 2023" proposes an even more radical approach. According to this, most consumers use social networks as search platforms. Their research proves that almost 76% of consumers use social networks to discover new products and brands, while 69% have made a purchase thanks to social media search results.
This is how and what we use social search for( Source) Ok, and what about the platforms themselves? Search Engine Journal has shared some interesting statistics related to social search. For example, the number of daily searches using Facebook can exceed 2 billion. Two billion searches a day! Additionally, 2 out of 5 Gen Zs prefer to search through Instagram or TikTok over Google. Speaking of the younger generation, according to ePassport Photo's latest study, nearly 37% of Gen Z use social media often or very often to search for information. For comparison, among representatives of the X generation, this share is 27%, and among representatives of the "Baby Boom" generation - "only" 22%.