Post by account_disabled on Sept 4, 2023 6:34:08 GMT -5
It is not just a question of authorial attribution to recognize any intellectual property rights, but of an attention paid so that the search engines that index the contents produced can distinguish the originals from the duplicates and prevent a content marketing strategy with syndication from leading to a penalty for the content author's site.
The risk is that instead of being recognized as originals these end up being considered by search engines as unauthorized copies of the originals residing on other sites.
Please refer to another article for an in-depth analysis of the techniques Phone Number List to avoid the risk of duplicate content and SEO penalties linked to syndication content.
With syndication, once content has been produced it is distributed in exchange for some kind of compensation :
Monetary;
Author recognition by publication of the name;
Backlink to the original article from an SEO perspective;
Generic link to the author's site;
No compensation where the authority/popularity of the site receiving the publication concession is already in itself a reward considered sufficient by the content author.
The syndication agreement can be for a single publication, for a package of contents/articles or a medium-long term collaboration agreement with periodic administration of contents (daily, weekly, monthly, etc.).
Do content marketing through syndication
Syndication content is clearly a content marketing strategy because it uses the production of content for promotional purposes: whether it's to promote a company, a brand, products or a natural person, the intent is to gain visibility or notoriety.
The benefits of syndication can be of various types and add up to each other in various forms depending on the case:
syndication is one of the strategies of content marketing
Expand your potential audience;
Obtaining viral effects through sharing that could be triggered by the quality of the content (viral marketing);
Reach new audiences;
Increase your notoriety;
Increase your authority;
Improve SEO positioning thanks to backlinks to the original article on your site.
The risk is that instead of being recognized as originals these end up being considered by search engines as unauthorized copies of the originals residing on other sites.
Please refer to another article for an in-depth analysis of the techniques Phone Number List to avoid the risk of duplicate content and SEO penalties linked to syndication content.
With syndication, once content has been produced it is distributed in exchange for some kind of compensation :
Monetary;
Author recognition by publication of the name;
Backlink to the original article from an SEO perspective;
Generic link to the author's site;
No compensation where the authority/popularity of the site receiving the publication concession is already in itself a reward considered sufficient by the content author.
The syndication agreement can be for a single publication, for a package of contents/articles or a medium-long term collaboration agreement with periodic administration of contents (daily, weekly, monthly, etc.).
Do content marketing through syndication
Syndication content is clearly a content marketing strategy because it uses the production of content for promotional purposes: whether it's to promote a company, a brand, products or a natural person, the intent is to gain visibility or notoriety.
The benefits of syndication can be of various types and add up to each other in various forms depending on the case:
syndication is one of the strategies of content marketing
Expand your potential audience;
Obtaining viral effects through sharing that could be triggered by the quality of the content (viral marketing);
Reach new audiences;
Increase your notoriety;
Increase your authority;
Improve SEO positioning thanks to backlinks to the original article on your site.