Post by account_disabled on Oct 7, 2023 5:02:25 GMT -5
It feels like a revolutionary breakthrough is taking place in the B2B marketing industry, which is finally celebrating creativity and brand building as central fixtures of the craft. As to the arrival of this moment … what Lizzo said.
“$20” by boygenius
“Run out of gas, out of time, out of money … May I please have $20?” Hey, any Phone Number List marketer who has had to pitch for just a little more budget to get that campaign across the finish line can relate.
“Sad in Hawaii” by Claire Rosinkranz
As part of the movement toward developing more salient brand campaigns, B2B marketers are tangling with the complexity of human emotion. Happiness and sadness are among the wide range of feelings your content can elicit – sometimes both at once, as Rosinkranz’s tongue-in-cheek ballad about being troubled in paradise embodies.
I love The Strokes (they warm my Gen X heart) and no summer playlist would be complete without them. So, vibe out to this amazing vocal performance from Julian Casablancas and enjoy the funky, chaotic twist the song takes midway through. Great marketers, like The Strokes, always keeps their audience guessing. “Life is such a funny journey … It's just like make-believe.
“Heat Waves” by the Glass Animals
The best marketers are obsessive about their audiences, and providing them with the kinds of personalized, engaging, memorable experiences that differentiate a brand. Marketers are relentless in their pursuit to connect. As such, this groovy pop-rock track about late-night longing in the middle of June might strike a chord of sorts.
“Break My Soul” by Beyoncé
Beyoncé is a marketer at heart – which goes without saying for one of the most powerful personal brands in pop culture history. Her 2022 album was a widely recognized triumph in creative experimental execution, blending house and disco dance vibes in a departure from Queen Bey’s traditional sound. The timely mood and substance of the album resonated greatly with audiences in a post-pandemic period – particularly this song about overcoming professional struggle.
“$20” by boygenius
“Run out of gas, out of time, out of money … May I please have $20?” Hey, any Phone Number List marketer who has had to pitch for just a little more budget to get that campaign across the finish line can relate.
“Sad in Hawaii” by Claire Rosinkranz
As part of the movement toward developing more salient brand campaigns, B2B marketers are tangling with the complexity of human emotion. Happiness and sadness are among the wide range of feelings your content can elicit – sometimes both at once, as Rosinkranz’s tongue-in-cheek ballad about being troubled in paradise embodies.
I love The Strokes (they warm my Gen X heart) and no summer playlist would be complete without them. So, vibe out to this amazing vocal performance from Julian Casablancas and enjoy the funky, chaotic twist the song takes midway through. Great marketers, like The Strokes, always keeps their audience guessing. “Life is such a funny journey … It's just like make-believe.
“Heat Waves” by the Glass Animals
The best marketers are obsessive about their audiences, and providing them with the kinds of personalized, engaging, memorable experiences that differentiate a brand. Marketers are relentless in their pursuit to connect. As such, this groovy pop-rock track about late-night longing in the middle of June might strike a chord of sorts.
“Break My Soul” by Beyoncé
Beyoncé is a marketer at heart – which goes without saying for one of the most powerful personal brands in pop culture history. Her 2022 album was a widely recognized triumph in creative experimental execution, blending house and disco dance vibes in a departure from Queen Bey’s traditional sound. The timely mood and substance of the album resonated greatly with audiences in a post-pandemic period – particularly this song about overcoming professional struggle.