Post by account_disabled on Nov 23, 2023 4:24:16 GMT -5
To write good content. If you want Google to rank you high or your audience to read you, it has to be the right content. At this point the intent of the research comes into play. Search intent refers to the type of content the user is looking for when they enter a keyword. There are four different types: Informational: The user wants to study and train on a given topic Commercial:
The user is doing research before deciding to purchase Transactional: The Country Email List user wants to buy something Navigational The user wants to find a specific page You can find the search intent of a keyword in two ways. First: you can enter the keyword into Google and look at the results. Are the results mostly reference articles with blog posts? Or are there product pages?
What SERP features are there? By studying the results you can determine how Google interpreted search intent. Or you can save some time and use our Keyword Intent metric, which can be found in almost every tool that visualizes keyword data. Here's where you can find it in the Keyword Magic Tool: Search Intent Metric in Keyword Magic Tool As you create content for your site, make sure it conforms to the intent behind the keywords you're using.
Even if you write correct content, if you enter the wrong information it will take much longer for the page to rank. Quality of backlinks While Google's ranking factors have evolved over time, the presence and quality of backlinks continue to be important considerations for SEO.
Google reiterates this in its landmark article on how search algorithms work . Quality backlinks, i.e. inbound links that come from authoritative sources, tell search engines like Google that your content is likely trustworthy.
This helps consolidate domain authority. Backlink example But what does all this have to do with keyword difficulty? Simple. If all your main competitors in the search for a particular keyword have solid backlink profiles, it will be very difficult for a new page to displace them from their acquired position.
The user is doing research before deciding to purchase Transactional: The Country Email List user wants to buy something Navigational The user wants to find a specific page You can find the search intent of a keyword in two ways. First: you can enter the keyword into Google and look at the results. Are the results mostly reference articles with blog posts? Or are there product pages?
What SERP features are there? By studying the results you can determine how Google interpreted search intent. Or you can save some time and use our Keyword Intent metric, which can be found in almost every tool that visualizes keyword data. Here's where you can find it in the Keyword Magic Tool: Search Intent Metric in Keyword Magic Tool As you create content for your site, make sure it conforms to the intent behind the keywords you're using.
Even if you write correct content, if you enter the wrong information it will take much longer for the page to rank. Quality of backlinks While Google's ranking factors have evolved over time, the presence and quality of backlinks continue to be important considerations for SEO.
Google reiterates this in its landmark article on how search algorithms work . Quality backlinks, i.e. inbound links that come from authoritative sources, tell search engines like Google that your content is likely trustworthy.
This helps consolidate domain authority. Backlink example But what does all this have to do with keyword difficulty? Simple. If all your main competitors in the search for a particular keyword have solid backlink profiles, it will be very difficult for a new page to displace them from their acquired position.