Post by arafat on Dec 4, 2023 0:05:09 GMT -5
Integrates with Salesforce and other CRMs – Tout integrates directly into Salesforce, Highrise, CapsuleCRM and Batchbook, synchronizes your contacts and automatically keeps your activity up to date. Several times a week I happen across a company’s website only to question whether or not they are really in business, actually doing any business, or are trustworthy enough to engage with. Companies invest in a web presence and don’t even realize that the site they have may be an indicator that they are not trustworthy.
Trust is a huge factor on conversions. You have to start asking yourself, of the Fax Lists thousands of people visiting our website, how come they aren’t converting? If trust is the issue, you can make some very minor changes that produce some incredible results. Trust Audit: Branding – Your site’s branding will have a huge impact on whether or not it’s trusted. Too many companies depend on poorly developed logos, graphics that don’t match, and poorly written copy. If your design looks like a million dollars, it will inspire trust in your visitors. If it’s a mashup of clip art and your latest Paint masterpiece, don’t expect much. Dates – Do you have any dates on the home page and common headers or footers that are not current? A © 2009 is a sure sign that a web site hasn’t been updated in a few years, leaving the visitor with a doubt as to whether or not it’s active. Be sure all the dates listed on your sites’ pages are very recent – blog posts, last social engagement, latest press, and the copyright date! Stock photos – While we use stock photos for virtually every client, we avoid using stock photos or styles of stockphotos that we see on other sites.
f every one of the people on your site is the same blond-haired person with a headset that the other companies in the industry have on their site, you may not be deemed a credible resource. If you’re a legitimate company, it’s very affordable to have a photo shoot at your company where you can mix up your site with both stock and actual photos. Phone number – If I’m going to do business with someone, I want their phone number. ’t have it, I often go to the next one. Whether or not you answer the phone isn’t the question… it’s whether or not your business is legitimately listed as a business with it’s own phone number. And a toll number is even better. Address – Providing a physical business address lets your prospects know that you’ve invested in your business and can be easily found. Companies and individuals are hesitant to do business… especially across the Internet… if they do not know that company has a physical presence somewhere. And a UPS box doesn’t cut it, sorry! Profiles – Do you have actual photos of your employees, their names and their responsibilities up on your site? If you don’t, it’s going to catch your visitors’ attention and they may not do business with you since they won’t recognize you.
Trust is a huge factor on conversions. You have to start asking yourself, of the Fax Lists thousands of people visiting our website, how come they aren’t converting? If trust is the issue, you can make some very minor changes that produce some incredible results. Trust Audit: Branding – Your site’s branding will have a huge impact on whether or not it’s trusted. Too many companies depend on poorly developed logos, graphics that don’t match, and poorly written copy. If your design looks like a million dollars, it will inspire trust in your visitors. If it’s a mashup of clip art and your latest Paint masterpiece, don’t expect much. Dates – Do you have any dates on the home page and common headers or footers that are not current? A © 2009 is a sure sign that a web site hasn’t been updated in a few years, leaving the visitor with a doubt as to whether or not it’s active. Be sure all the dates listed on your sites’ pages are very recent – blog posts, last social engagement, latest press, and the copyright date! Stock photos – While we use stock photos for virtually every client, we avoid using stock photos or styles of stockphotos that we see on other sites.
f every one of the people on your site is the same blond-haired person with a headset that the other companies in the industry have on their site, you may not be deemed a credible resource. If you’re a legitimate company, it’s very affordable to have a photo shoot at your company where you can mix up your site with both stock and actual photos. Phone number – If I’m going to do business with someone, I want their phone number. ’t have it, I often go to the next one. Whether or not you answer the phone isn’t the question… it’s whether or not your business is legitimately listed as a business with it’s own phone number. And a toll number is even better. Address – Providing a physical business address lets your prospects know that you’ve invested in your business and can be easily found. Companies and individuals are hesitant to do business… especially across the Internet… if they do not know that company has a physical presence somewhere. And a UPS box doesn’t cut it, sorry! Profiles – Do you have actual photos of your employees, their names and their responsibilities up on your site? If you don’t, it’s going to catch your visitors’ attention and they may not do business with you since they won’t recognize you.